Who’s watching Daytime Soap Opera’s anyway?
A question that studio Execs feel they’ve answered. Is it the new influx of viewers of ‘baby-boomers’ that are retiring early and returning to long forgotten soaps? According to the networks - NO! Is it the multi-cultural melting pot that are working shorter days, or longer nights - giving themselves the option to turn on their sets? According to ABC daytime, and other’s the answer is NO! Its the 12 - to 24 market that sits in front of their sets everyday.
(Read on…)
"The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings - words shrink things that seem timeless when they are in your head to no more than living size when they are brought out."by Stephen King
